In spite of applying different reinforcers,
offering attractive rewards, threatening with punishment and confiscating
pleasures; behavior somehow doesn't budge. Children continue to misbehave,
partners argue with each other, employees complain and maybe lose their jobs and delinquents incessantly break laws without fearing negative consequences. Life is not all
science and math. Logic frequently fails and the world seems to be left in a
sticky situation with regard to righteousness. Behavior is observable. Any
behavior (by anybody) impacts the world around each one of them in some way or
the other. No one thrives in a vacuum. The real world has genuine troubles,
actual situations and factual problems; thus we need realistic solutions…
